marketing

In an age where digital inclusion is at the forefront, UK-based charities must adapt to the rapidly evolving payment landscape. With the increasing prevalence of mobile payment solutions, it is essential for charities to implement secure, efficient, and user-friendly systems to facilitate donations. This guide will walk you through the necessary steps to implement a […]

Market segmentation is a crucial strategy for retailers seeking to understand their customer base and deliver personalised experiences. In the UK's highly competitive retail sector, businesses need to leverage the latest tools and technologies to gain an edge. In this context, artificial intelligence (AI) offers a powerful solution. It can help retailers create advanced market […]

Data is a rich resource that is pivotal to the functioning and development of the public sector. The government and organisations within the public sector, up and down the country, are sitting on mountains of information that can provide significant insights to improve service delivery. However, the benefits of data can only be harnessed with […]